Program News

Athletic Mentor Trainee Signs For Dual Program with Wisconsin Lutheran

August 1st, 2018 by Athletic Mentors


Athletic Mentee Cole Kuehl is putting the “multi” into “multisport.” The Gull Lake grad was recruited by Wisconsin Lutheran College to play not just one, but two of the sports he’s loved since the 8th grade: football and track. It’s an unusual scenario because most college-level sports programs demand focus on a single sport. But that’s just never been in Cole’s playbook.

“I love track – it gets my mind off of football,” he said, laughing. “You don’t get burned out. I’ve enjoyed every minute of it.”

Cole is down-to-earth about his football prospects. There are too many injuries, as he knows first-hand from ACL and MCL issues with his knees, for it to be his forever game. At 6’4” with a 300lb+ frame, his stature can lead coaches to focus on his capacity for football and ignore his other desires, like track.

“I knew I needed to explore other things.” Instead, he looked for a college program that would nurture his love of multiple sports and his desire to one day work as a sports agent or Athletic Director.

“Wisconsin was a good fit. It’s located in the heart of Milwaukee, ten minutes from the Brewers and the Bucks. I love the program and the hometown feel,” he said.

Cole credits the Athletic Mentors program and coaches Mark Olson and Joey Chester for the success he’s earned on his quest for strength and efficient workouts. He’s been with Athletic Mentors for five years.

“I was a “big kid” and I knew I was strong but I didn’t know what to do with it,” he said.

Athletic Mentors gave him “serious training” to boost his bench press from 135 to 215 and deadlift to 450. But what they really helped him build was his confidence. “Joey and Mark have been my rock,” he said.

Cole’s mom, Barb Kuehl, swears by the Athletic Mentors program.

“He wouldn’t be where he is today without Athletic Mentors. It strengthened him a lot, not just body-wise, but mentally too. They helped him become well-rounded so he could perform in multiple sports. It’s more than just training; its spiritual and physical development for a healthier you.”

Mark Olson, coach and co-owner of Athletic Mentors, credits Cole’s achievement to his unrelenting commitment to his training over the past five years.

“Cole’s been a fixture in our gym, and that kind of dedication is what it takes to perform at a high level. He has a good head on his shoulders and will be a great team player for the Warriors. We’re proud of him, though we’ll miss him in the gym,” Olson said.

Cole called the college sports recruiting process “intense” and said he felt it was an emotional rollercoaster. “You can feel a bit broken down and beat up. You need to have very thick skin.”

He’s glad it’s over and is looking forward to suiting up for the Warriors first practice August 11th. For other youths finding their way on the field (or track), Cole has some sage advice.

“Just keep your head up. Always try to be your own leader in the weight room or on the field. You’ve got to enjoy whatever you’re doing.”

If you’re interested in working with an Athletic Mentors coach or participating in a group program for high school sports or hockey, check out available programs in our Registration area.


D1 Hockey Champ Tessa Ward Brings Ladies’ Hockey Home This Summer!

April 3rd, 2018 by Athletic Mentors

What do the Winter Olympics, the KOHA, and Athletic Mentors have in common? They’re scoring awareness for the sport of Girls & Women’s hockey.

This summer, Division I Northeastern Husky Forward Tessa Ward will suit up to help coach Mark Olson lead Athletic Mentors’ first Ladies Dryland Summer Training Camp. The freshman and her team earned the Hockey East Championship this season before being sidelined on the way to the NCAA’s Final Four.

For Ward, growing up with a dad in the NHL (Eddie Ward) and four brothers who vied for ice time in their backyard hockey rink, playing came naturally. The basement of her childhood home is still riddled with holes in the wall from their games of competitive mini-stick. Dad was in the mix, much to her mom’s chagrin.

Ward’s older brother, Keegan, now plays for Northern Michigan University. When they were younger, watching him play inspired her.

“I was so jealous. I saw him having fun on the ice, and thought I could do it better than him…” Ward recalls. She’s played since she was four years old, entirely on boys’ teams until Bantam major level. Then she switched over to girls hockey, playing on the Lansing Spartans.

“That’s when I really realized this was something I can do and want to do at the collegiate level.”

For Ward, the dryland camp is the kind of thing she wished she would have had growing up.

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“I think it would have been motivating to see girls my age working, getting stronger, growing in the game. I had to travel to play on a girls’ team. It’s great they’re building a program. I’m really looking forward to mentoring young girls.”

Ward credits in part the Team USA Women’s Olympic win this year with the surge in popularity experienced in women’s hockey. “I think it’s shown a lot of girls that hockey is a sport was can all play. It’s not just for boys anymore.”

Earlier this year, the Kalamazoo Optimist Hockey Association teamed up with Athletic Mentors to offer 40 girls, ages 8U to 16U, an opportunity to train both on and off the ice. The program turned heads at USA Hockey.

“The excitement and buzz that is surrounding girls and women’s hockey right now is contagious,” said Emily West, USA Hockey’s ADM manager. “The staff in Kalamazoo is continuing to go above and beyond for these girls and it’s an awesome thing to see how much those girls enjoyed the event.”

That trend will continue this summer in Richland under the tutelage of Coach Mark Olson, former D1 player and national champion, and Tessa Ward. In Dryland training, Athletic Mentor’s unique blend of performance-powered mental and physical conditioning with precise skill development will help serious players ratchet up their level of play. On-Ice skills and conditioning will also be available for those who want to hone their stride strength, power and explosive stops and starts. The coaching team includes former NHL Pro Eddie Ward; pro power skating coach Stacey Barber, and new team member, Nicole Reitz. For Ward, it’s a pleasure to work alongside one of her most influential coaches.

“I’ve worked with Mark since I was ten years old. I trust him as a trainer more than anybody else. He’s honest, works hard, and keeps you working towards a goal. He’s been wonderful to me and my brothers, and has taken me to the next level as a hockey player and a person.”

She hopes she can give some of that back to the program.

“My advice to younger girls is to keep working hard. Keep your head up, and have fun playing hockey. Make a goal and stick to it and don’t let anybody tell you no. Hockey is not just for boys anymore.”

For more information about Athletic Mentors’ program, visit  Ladies Summer Dryland Camp or call 269.743.2277.


Wings West Partners with Athletic Mentors to Help Young Athletes Get the Edge at New Training Facility

August 1st, 2017 by Athletic Mentors

Coach Mark Olson pictured during K-Wings workout. Olson will now also head the Wings West off-ice training programs.

Come September, young athletes in Kalamazoo will be able to “get the edge” with world-class off-ice training programs thanks to a new partnership between Wings West of Greenleaf Hospitality Group and Athletic Mentors, the area’s premier athletic training organization for ice sports.

The first phase of the new training facility at Wings West, located off 9th Street in Kalamazoo, will focus on programs developed for the Kalamazoo Optimist Hockey Association (KOHA), the Greater Kalamazoo Skating Association (GKSA), and the Southwest Michigan High School Hockey League.

“We are excited see the new space come together,” says Danielle Brandenburg, General Manager of Wings West.

“The investment in the space will be well worth the positive impact it can have on youth sports in the area.”

The partnership has been met with enthusiasm by local hockey program leaders.

“Injury prevention is a key advantage to off-ice training with Athletic Mentors, along with helping athletes learn how to live a healthy lifestyle through nutrition programs,” said Kristen Crandle, President of GKSA.

Frank Noonan of the KOHA says his organization is “really looking forward to the competitive edge we will gain by working with the utmost premier hockey trainers in the area.”

Athletic Mentors will be working with the coaches to identify the overall goals of the teams and then design programs based on strengths and weaknesses. Mark Olson and Cheryl Sherwood, founders of Athletic Mentors, stress the importance of the customization of their programs.

AM Hockey operates summer hockey camps in dryland training shown here at the Richland facility, as well as on-ice speed skating and skill drills.

“Every athlete is unique and requires a customized strength training and skill development program that helps them achieve peak performance both individually and within the team dynamic,” said Mark Olson, head coach and co-founder of Athletic Mentors.

The AM Hockey coaches are no strangers to training on-ice athletes. Athletic Mentors works with the Kalamazoo Wings in-season to stay game-ready. The company is also widely known for its popular on-ice and off-ice hockey camps led by Olson, a former D-1 player, and key coaching staff Eddie Ward, former NHLer, and Stacie Barber, speed skating specialist. The summer programs blend performance-focused mental and physical conditioning with precise skill development to produce athletes who are ready to move up to the next level.

By early 2018, Athletic Mentors hopes to extend programming to meet the demand for community-wide health and fitness programs beyond hockey. Currently, the company offers sport programs in basketball, volleyball, soccer and football, as well as multi-sport training and coaching. Most recently, it has introduced individual fitness programs with metabolic testing, TRX bootcamp and Yoga classes at its Richland facility.

“We’d love to bring healthy living and recreation to the wider community of young athletes,” said Cheryl Sherwood, co-founder of Athletic Mentors and manager of the multi-sport team.

“It’s important to stay game-ready when you’re a team athlete. But it’s even more important to stay fit for life. And that starts with training smart.”

 

For more information on Wings West, KOHA, or GKSA, please visit www.wingseventcenter.com/p/venue-info/wingswest. To learn more about Athletic Mentors and their programs available, please visit AthleticMentors.com.

Wings West, owned and operated by Greenleaf Hospitality Group, is home to the Kalamazoo Optimist Hockey Association, Southwest Michigan High School Hockey League, Greater Kalamazoo Skating Association, and Adult Hockey leagues. Built in 2002, Wings West is a committed partner in bringing youth and adult ice sporting events to the Kalamazoo community.


Team Athletic Mentors Ready to Triumph with Greenware Multisport Sponsorship

March 24th, 2017 by Athletic Mentors

multisport team and training Athletic Mentors and Greenware logos

Athletic Mentors — the training and team management company responsible for getting Michigan triathletes known across the region as “podium performers” — is delighted to launch its newest team partnership catering to Michigan multisport events and active living.

The team core of Michigan amateur triathletes, cyclists, runners and Nordic skiers will be suiting up with presenter-level support from Greenware for the 2017 season. It’s the beginning of a partnership that promises to ‘keep it green’ in Michigan.

“Greenware is in it for the long haul and so are we. It’s a perfect pairing with a forward-thinking brand designed to preserve earth’s resources while providing on-the-go packaging,” said team Manger Cheryl Sherwood of Athletic Mentors.

Greenware is a registered trademark of FabriKal, a Kalamazoo packaging company that caters to restaurant, event and entertainment service with an exclusive line of annually renewable drink cups, lids, portion containers and on-the-go boxes made entirely from plants. FabriKal is privately held and home to more than 800 employees.

For 2017, Athletic Mentors has elected to be the title sponsor for the team in keeping with the expansion of its Richland training facility, which now serves both elite athletes as well as regular active lifestyle seekers. With the expansion, AM now offers adult fitness programs, classes, metabolic testing and sporting camps. Previously, Athletic Mentors has managed the award-winning Bissell cycling team, the Priority Health Team and OAM-Now.

“Athletic Mentors is in a growth phase, and there’s no better way to show people what we do than titling the team – the proof is on the podium, so to speak,” Sherwood said.  The new Athletic Mentors-Greenware Team will feature the same core of talent as prior iterations such as OAM and Priority Health teams.

“With the support of Greenware, we will take this organization to the next level in multisport performance. Our goal is to motivate Michiganders to get off the couch and hit the road or trail.”

Headed by John Kittredge, Greenware’s company ethos includes active living in Michigan’s environmentally preserved trails and natural resources.

“Anything we can do to promote active, healthy lifestyles in Michigan fits with our company mission to act responsibly as corporate citizens and contribute to both the well-being of our communities and the environment overall,” says Kittredge, himself a competitive cyclist.

“Our family has been innovative in environmental stewardship and alternate transportation, and we’d love to help motivate our employees and neighbors toward healthy lifestyles that indirectly impact both sectors. Learning to value the environment does not come from sitting on the couch,” Kittredge said.

In addition to team registration at numerous multisport events across Michigan this year, from Barry Roubaix to Michigan Titanium, the two companies also look forward to community outreach through appearances at schools, community events and athletic clinics.

For more information on Team events, opportunities or appearances, visit http://www.teamathleticmentors.com.

For a media interview or speaker scheduling, contact
Cheryl Sherwood, Co-Owner
Athletic Mentors
269.664.6912
or email: Cheryl@athleticmentors.com

 

Athletic Mentors LLC, is a west Michigan-based athletic training and sports management company that offers individual training, team training programs, clinics, elite hockey programs and sports management services.  For more information about Athletic Mentors or becoming a supporter, visit www.AthleticMentors.com.

Greenware believes that life is about sharing moments and Greenware® cups help make that time special. Whether you’re planning a party or anytime you gather at home, our stylish disposable cups make every day more convenient and beautiful. We have fresh, fashionable designs to fit your every season and celebration. Unlike traditional plastic cups, Greenware® is 100% made from annually renewable plants, not petroleum. They are the responsible disposable cups you’ll want to show off. Visit http://www.fabri-kal.com/product-solutions/greenware/ to learn more.


Train Like a Pro with Trainers of Pros: Athletic Mentors Coaches K-Wings for Strength and Conditioning

March 17th, 2016 by Athletic Mentors
Coach Mark Olson working with the K-Wings pro hockey team during a pre-season testing session. Athletic Mentors is the team's strength and conditioning trainer.

Coach Mark Olson working with the K-Wings pro hockey team during a pre-season testing session. Athletic Mentors has been named the team’s professional strength and conditioning coaching staff.

Athletic Mentors’ slogan is Train Like a Pro. The slogan has taken on a new dimension for up and coming hockey players now that AM is the professional strength and conditioning coaching staff for the Kalamazoo K-Wings of the ECHL.

This summer, athletes in the popular Dryland and Ultimate Ice hockey camps at Athletic Mentors might also have a chance to train alongside some of those pros.

Named the K-Wings strength and conditioning coaching staff in the fall of 2015, Coach Mark Olson says the designation has helped strengthen the Athletic Mentors hockey program beyond its already robust, national reputation. This year, the Ultimate On-Ice Skills and Power Skating Package has expanded to offer a straight Power Skating option.

How K-Wings Training Helps Campers

“Working with the K-Wings is of tremendous benefit for our hockey kids in a couple of ways. First of all, coaching a greater number of high level, pro players in-season elevates the skill level of our own coaching team,” said Olson. “We love being part of the team and helping the coaching staff focus on running the team.”

“Secondly, it’s inspiring for younger, amateur players to train in the same place, with similar programs, as the pros.”

Olson expects some of the in-state K-Wings players will continue their strength and conditioning training throughout the summer. Others will return in-season, and some may even move up to the NHL.

Olson has his trainer’s eye on one passionate, driven player he expects has the work ethic to make it to the next level: Anton Cederholm, the Vancouver Canucks draft pick. He describes the Sweden native as one of the “more driven” players in terms of being consistent with his off-ice training.

While there are many similarities between the K-Wings training and the Dryland hockey summer camps, the pros net a higher training volume using more advanced techniques and higher overall intensity, Olson says.

“We’re dealing with very seasoned athletes on the K-Wings. We love working with them, and making a positive impact.”

AM-Adbit2016HockeyRegistration Open for Summer Hockey Dryland Training and Ultimate On-Ice and Power Skating Camps

Olson says he’s excited to open registration on this summer’s Hockey Camp and Ultimate On-Ice packages for Young Elite, Elite, and aspiring Pros.

“Our Ultimate Skills & Power Skating package was so popular last year, we’ve expanded the program to include stand-alone Power Skating packages for all age groups,” Olson said.

Since skating is the key to skill development, even the youngest players can benefit from working with Pro Power Skating coach Stacy Barber and Olson’s all-star coaching team. NHL agent and pro, Eddie Ward and first-round NHL draft pick and rising star, Stefan Noeson round out the team.
“The combination of our intense Dryland off-season camp with our Ultimate On-Ice skills and Power Skating package will enhance our athletes’ stride, strength and power for explosive stops and starts on ice,” said Olson. “Players will learn new skills that can only be taught by coaches that have played or are playing at the highest level.”
Also back this year is an attractive all-inclusive accommodation package for athletes who hail from afar or who just want the full camp experience. This year’s residence is a well-appointed Gull Lake home that will provide a resort-style experience.
Visit our Hockey Registration Center to learn more.


Athletic Mentors Launches New Hockey Website & Open Registration

April 9th, 2015 by Athletic Mentors

ad-bitAthletic Mentors is pleased to announce a new website (AthleticMentorsHockey.com) for its nationally renowned Hockey spring and summer camps. Registration is NOW OPEN for young elite, elite and pro level players.  Founder & Coach Mark Olson and NHL agent and pro, Eddie Ward head up a star-studded lineup of coaches for the brand new On-Ice Ultimate Skills & Conditioning package, which can be added to any Dryland program or purchased separately.

“The combination of our intense Dryland off-season camp with our new Ultimate On-Ice skills and conditioning package will enhance our athletes’ stride, strength and power for explosive stops and starts on ice,” said Olson. “Player will learn new skills that can only be taught by coaches that have played or are playing at the highest level.”

He and Ward will be joined by Pro power skating coach, Stacey Barber and  first-round NHL draft pick and rising player, Stefan Noeson.

Also new this year is an all-inclusive accommodation package for athletes who hail from afar or who just want the full camp experience.

Athletic Mentors’ Hockey program is one of the nation’s premier, innovative programs that produces well-developed athletes powered by the perseverance and commitment required for pro-level play. Dedicated hockey players learn how to unleash their peak performance through structured, holistic hockey-specific training. The team of top notch experts in hockey strength and conditioning, programming and sports nutrition are complimented by Athletic Mentors clinical grade testing, physical therapy and sports massage resources. The AM team collaborates with NHL agents, scouts and coaches to ensure effective programming.

“Gone are the days where you could start summer camp training at 16 and expect to be competitive with your peers during the draft,” said Ward, an NHL agent and former pro. “I’m seeing that the most successful players are starting year-round, single-sport training years earlier, and it shows in the level of play. Athletic Mentors and Mark Olson are the best thing that can hone native talent to the next level of play.”

The intensive spring and summer camps feature specific training modules within the areas of physical, mental, nutritional and recovery management. From energy systems development to micro and macro nutrition and recovery strategies, their players emerge as well-developed athletes with the confidence and skill set to succeed.

Serious athletes from all over the nation register for these programs, which typically sell out early. Get the edge to unleash peak performance with an Athletic Mentors Hockey development program today. Register Online or Learn More about our summer hockey programs at www.AthleticMentorsHockey.com


Meet Joey Chester

March 5th, 2015 by Athletic Mentors

Screen shot 2015-03-05 at 12.13.39 PMAthletic Mentors is delighted to introduce one of the newest members of its coaching cadre, Joey Chester.

The college running back and Plainwell alumni has been a competitive athlete his entire life. While at Defiance College, Joey was an integral part of the school’s football program. His moves on the field led him to become the third leading scorer going into his senior year, averaging 4.3 yards per carry. Off the field, he was a member of the Sports Business Association and received a degree in Wellness and Corporate Fitness.

Joey began his career at Athletic Mentors as an intern during the summer of 2013. He has since become a familiar face among the athletes, staying on after graduation in May 2014 and adopting new responsibilities this winter in connection with the Athletic Mentor’s Corporate Wellness program offerings. Joey has become entirely immersed in the training at AM. He oversees strength training of athletes in the areas of hockey, soccer, football, volleyball, tennis, swimming and other disciplines. He also offers personal training for adults looking for a lifestyle change.

Helping people reach their training goals inspires him. Being able to see the positive effects of the training is rewarding. Joey is passionate about what he does and all of the people that he is able to help along the way. His calm demeanor and insight have proven to motivate all that he works with.


Winter Swim Sessions for all abilities start January 3, 2015

December 28th, 2014 by Cheryl Sherwood

Winter is the time to strengthen your weakness and for most triathletes that means focus on the swim.  Don’t miss out on our winter swim classes starting next week! We have sessions for everyone, from the newest swimmswimer to the competitive Triathlete. If you can’t swim one length of the pool, we’ll get you there. If you can swim a good distance, but just want to get faster, we’ll improve your technique and your performance. For more information, check the links below. Classes start next week!

Beginner Swim Class

Intermediate / Advanced Swim Class


Last Call to Take Advantage of 15% Off for Our Fall Tri & Swim Clinics!

August 26th, 2014 by Cheryl Sherwood

SAVE 15% on Fall Clinics if registered by 8/26/14 at midnight, or until full.

VIDEO & STROKE ANALYSIS: November 2, 2014Diving
This half day clinic, will include high definition video to critique technique and then teach the most effective ways to correct your stroke. This is the best 3 hours you’ll ever spend to make a notable improvement in your stroke technique, efficiency and performance. Click here for more info and to register.
6 MONTH TRAINING PLAN CLINIC : November 15, 2014
This half day clinic designed for the half and full iron distance athlete will include field testing on the bike and run, and classroom instruction covering proper training. Athletes will leave with a 6 month custom training plan designed for their individual skill level, ability and the goal race of their choice. Click here for more info and to register.

Only 10 participants per class.


Race Smarter. Race Better. Learn From the Pros.

July 7th, 2014 by Athletic Mentors

If you’ve ever thought about bike racing, but were hesitant to line up among all those high-end bikes and cyclists in matching kits, this clinic is for you.

If you’ve ever wondered how sprinters find the perfect position from which to make their sprint, this clinic is for you.

If you’re prepping for the Miller Energy Criterium and want some last minute advice (as well as a sneak peek at the course), this clinic is for you.
DSC_5201
This Friday, Athletic Mentors is offering free racing clinics, for both men and women, at the WMU BTR course featuring experienced cyclists from Team OAM Now including World Record Holder Chris Gottwald and State Champion Amy Kimber (Stauffer). Whether you’re a new rider looking for basics, or more experienced and looking to hone your skills, you’ll be grouped with similar riders and paired with an experienced cyclist to teach you new techniques and strategies.
Some of the clinic highlights include:

  • A safe environment, for all riders, without intimidation
  • A bike skills course to practice handling, cornering and more
  • Elite racers will discuss road criterium rules and what to expect
  • For new riders, both discussion and hands-on experience in group riding etiquette and safety
  • For more experienced riders, racing strategies and techniques including, but not limited to: perfecting the sprint, finding and maintaining good position, cornering, and attacking/chasing the pack

The clinic aims to introduce new racers to the criterium, offer tips and tricks to seasoned racers, and, overall, improve the performance of the pack. Even if you don’t currently consider yourself a racer, even if you’re not currently signed up for a race, this type of clinic is the perfect introduction to what road racing is all about and enough to give you a taste of this exciting event. The clinic is free for those who pre-register, but $10 if you wait.

Get registered now!

Men can register for the men’s clinic, from 7-9pm, Friday, July 11, here.

Women can register for the women’s clinic, from 5:45-8pm, Friday, July 11, here.