General

FREE Massage Clinic: “It’s Never One Thing”

July 17th, 2012 by Cheryl Sherwood

“It’s Never One Thing” when we aren’t physically able to perform at our best. Please join us as we explore the causes and solutions to common dysfunction in human anatomy. This clinic will discuss:

  • Impact of massage on athletic performance
  • Live massage demos
  • Self massage techniques
  • Q & A

This clinic will be lead by Paul S. Raynes, our nationally certified massage therapist, who is also a certified personal trainer and has been active in competitive endurance sports for 35 years. Join us for this fun, informative and free clinic. With good response we’ll consider adding an evening clinic as well.

When: Friday July 20th @9:30am

Where: Athletic Mentors in Richland

(8731 M-89, Richland MI : look for the Gull Lake Marine West Sign and we are in the same building)


Athletic Mentors athletes Kimm and Rob Johnson bring home the hardware!!

July 16th, 2012 by Katie Whidden USAT certified coach

Rob and Kimm started coaching with Athletic Mentors this spring as fairly new athletes to the sport of triathlon. After a few months of dedicated training they have both shown huge improvements. Taking 11 minutes off her 2011 time, Kimm placed 3rd in her age group this past weekend at the Tri for Life triathlon at Otter Lake. This is the second weekend in a row that Kimm has gone home with a medal. At the Tri for Life triathlon she recorded the 2nd fastest overall female time on the bike. Hubby Rob, has been tearing it up as well with a matching 3rd place medal and earlier this summer, finishing his first half iron at the Grand Rapids Tri.

Congrats Kimm and Rob! Keep up the hard work!


AM coach Kelli Emmett wins National Championship Super D

July 16th, 2012 by Cheryl Sherwood

Priority Health FREE Bike Racing Clincs- July 13th

July 6th, 2012 by Cheryl Sherwood

The Priority Health Cycling Team is offering separate Men’s and Women’s Bike Racing Clinics on Friday, July 13th on the BTR race course. This is a great opportunity for beginners to learn some basic skills and ride on the actual race course. You’ll learn from some of Michigan’s best racers.

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Sprint Cadence Talk With Stud Sprinter Amy Stauffer

June 12th, 2012 by Cheryl Sherwood

Check out his video clip of an impromptu sprint conversation between Amy Stauffer (Michigan’s best female sprinter) and Katie Whidden (one of our newest Cat 4 women). Amy answers some great sprint questions after the Mt. Pleasant criterium over pizza.

Amy’s Sprint Answers


Tips for Resolving Digestive Issues in Training and Competition

April 30th, 2012 by Cheryl Sherwood

Gastrointestinal (GI) problems such as constipation and diarrhea are common among athletes, especially long distance runners. This problem can be physical, nutritional, situational or often a combination of all three. To start, here are a few things to experiment with before you work out. You’ll want to experiment as much as possible with your training workouts, to have your regimen perfected for competition.
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Cycling Film Night & Fundraiser for WMMBA

March 16th, 2012 by Cheryl Sherwood

The WMMBA hosts a night of bike-themed film once a year to benefit WMMBA trail building and Parkensons research at Van Andel Institue. Pedal Driven starts Thursday, March 22nd at 7:15. Read the rest of this entry »


1 Opening Left for the Swim Video & Stroke Analysis Clinic!

February 21st, 2012 by Cheryl Sherwood