Grand Rapids Triathlon Nearing Registration Cap!

May 28th, 2012 by Roxane Kippen, USA Triathlon Certified Coach

The Grand Rapids Triathlon is only in its second year and is already approaching sold out status. This weekend, the registrations tipped over the 1,000 mark on its way to a cap of 1,200. The race is less than two weeks away (June 10), but it is not too late to join in the fun. Registration prices go up after midnight this Wednesday (May 31), so if you have been thinking about racing, and have not yet registered, now is the time! Don’t miss out on another spectacular event! Go to to register. Athletic Mentors has over a half dozen of its athletes competing in the sprint, olympic and half distances and is a proud sponsor of the race!

Calling All Volunteers for the Grand Rapids Triathlon!

May 21st, 2012 by Roxane Kippen, USA Triathlon Certified Coach

The Grand Rapids Triathlon is fast approaching, and the time remaining to register as a volunteer is running out. Athletic Mentors is a proud sponsor of the event on June 10th in Ada, Michigan, and would like to encourage anyone not participating in the race to sign up to volunteer. A race of this scale relies on hundreds of volunteers! Please consider helping out at one of Michigan’s leading triathlon events. All volunteers will be trained prior to the event so you will know exactly what to do, where to go, and what time to be there on race day. You can register to volunteer by going to and clicking on the Volunteer link in green at the top of the home page. Thanks for your help!

2012 Soccer Camp – Spread the Word!

May 18th, 2012 by Athletic Mentors

Check out this outstanding 8-week camp for varsity soccer players looking to ratchet their power, precision and play!

This camp is a great opportunity for athletes who are at the Junior Varsity or Varsity Level looking to improve their soccer skills. Our intensive summer camps feature specific training modules within the areas of Physical, Mental, Nutritional and Recovery management. From energy systems development to micro and macro nutrition and recovery strategies, our players emerge as well-developed athletes powered by the perseverance and commitment that transcends talent. Our unique blend of performance-powered mental and physical conditioning coupled with precise skill development is designed for serious players who want to ratchet up their level of play.
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Tips for Resolving Digestive Issues in Training and Competition

April 30th, 2012 by Cheryl Sherwood

Gastrointestinal (GI) problems such as constipation and diarrhea are common among athletes, especially long distance runners. This problem can be physical, nutritional, situational or often a combination of all three. To start, here are a few things to experiment with before you work out. You’ll want to experiment as much as possible with your training workouts, to have your regimen perfected for competition.
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Cycling Pro Chris Fisher Joins Athletic Mentors Coaching Cadre

April 19th, 2012 by Athletic Mentors

Chris Fisher, pro cyclist and coach for Athletic MentorsAthletic Mentors is excited to announce the addition of distinguished cycling pro and Alpine skier Chris Fisher to our coaching talent pool!

Fisher is known best for his passionate team-playing and extreme capacity to outlast his competitors as a team “berserker.” As a lieutenant for many team captains over the years, he routinely destroyed the legs and psyche of other teams, setting up his captains for the win.

In his is cycling career, he earned his first professional mountain bike contract in ’94 (Klein/Powerpost), raced for Dutch top-team Wilton-Snel ’95-’96, earned his first professional road contract in ’97 (OilMe/Klein) and raced for OilMe/Klein (’97-’98), Merlin/Hind (’99), 7-Up (’00), Saturn (’01-’02), and Jelly Belly (’03). In 2011, 8 years after retiring from the professional circuit, Chris won the Michigan Elite RR Championship.

As an Alpine skier, he was a member of Bates College NCAA Div. 1 Alpine ski team from ’87-’91 (captain ’89-’90, ’90-’91) and ski raced at NORAM level through ’93.

Chris is now a level 1 USSA official/certified coach who enjoys sharing his passion and competitive spirit with talented young athletes. He formerly served as assistant Coach to CU Boulder’s USCSA Alpine development team (’03-’04, ’04-’05) and continues to coach soccer, skiing and cycling.

His greatest joy is motivating competitive athletes to use passion as a powerful tool: “Your passion will allow you to push yourself through when you think you can’t, which in turn makes you stronger.”

Contact us if you’d like to train with Chris!

Summer Hockey Camp Registration is Open!

March 19th, 2012 by Athletic Mentors

Michigan’s leader in elite hockey training has announced openings in its slate of top-drawer summer hockey camps. Under the direction of NMU hall-of-famer, Coach Mark Olson, Athletic Mentors will be offering an intensive and comprehensive 16-week Pro Camp, a Young Elite Camp, and Elite Camp, and an On-Ice Conditioning camp. Improve your stride, strength, power and puck-handling for peak in-season performance at one of these premiere camps.

If you know a family with a rising hockey star, please share! Details can be found under the general Hockey pages, with online reservations available to nab a spot!

Cycling Film Night & Fundraiser for WMMBA

March 16th, 2012 by Cheryl Sherwood

The WMMBA hosts a night of bike-themed film once a year to benefit WMMBA trail building and Parkensons research at Van Andel Institue. Pedal Driven starts Thursday, March 22nd at 7:15. Read the rest of this entry »

We Have a Winner…

March 6th, 2012 by Roxane Kippen, USA Triathlon Certified Coach

Cody Cross won the drawing for a $50 Athletic Mentors gift certificate for completing a triathlon clinic survey. Thank you to the many participants who provided feedback on our free clinics. Please remember the next clinic is this Saturday at 9am at the David D Hunting YMCA, downtown Grand Rapids. Athletic Mentors and the Grand Rapids Triathlon are bringing you a Women’s Panel Discussion. Ladies, come on down and get some valuable advice from our panel of outstanding women triathletes!

Attention Junior Triathletes! Win a coaching scholarship and compete before USAT Talent ID scouts!

March 6th, 2012 by Roxane Kippen, USA Triathlon Certified Coach

Do you know a young athlete with aspirations to become a triathlete? If so, we have some great news for you! Not only could your junior athlete win a scholarship for free triathlon coaching, but he or she can also compete in front of Olympic talent scouts right here in West Michigan.

Athletic Mentors is awarding coaching scholarships to juniors that are planning to compete in triathlon during the 2012 race season. Juniors ages 14-18 can apply for a scholarship by clicking on this link.

In addition, juniors age 15 – 19 as of December 31, 2012, can race the sprint distance at the Grand Rapids Triathlon on June 10, where Olympic development scouts will be watching. The Grand Rapids Triathlon has been selected as the only race in Michigan to be part of the USA Triathlon Talent ID Series.

So if you do know a young triathlete, please encourage him or her to take advantage of these great opportunities by submitting an application for scholarship and registering for the Grand Rapids Triathlon today!



1 Opening Left for the Swim Video & Stroke Analysis Clinic!

February 21st, 2012 by Cheryl Sherwood