Michigan’s Premier Elite Multi-Sport Teams win OAM NOW Title Sponsorship

January 17th, 2014 by Athletic Mentors
Watch for Team OAM NOW at multisport and endurance events throughout Michigan.

Watch for Team OAM NOW at multisport and endurance events throughout Michigan.

Elite cyclists, runners, tri-athletes and Nordic ski athletes in West Michigan will be hitting the trails in 2014 sporting a new title sponsor from West Michigan health innovator OAM NOW.

The team’s management company, Athletic Mentors LLC, announced the co-titling partnership with OAM NOW, a provider of Urgent Orthopaedic Care and supported by the OAM Sports Medicine Institute, both operated by Othopaedic Associates of Michigan. The multi-sport team program, formerly sponsored by Priority Health, has won national and international attention for the athletes it has developed in a variety of events. Two out of six American Tour de France cyclists are program alumni. The team’s athletes have made numerous trips to the podium and one, Chris Gottwald, has even set the world record for the 100 mile timed trial. The team serves as a platform to get athletes started and when developed, helps them advance to national or pro-level programs.

“We’re excited to support athletic excellence in Michigan, and to extend this opportunity to Michigan’s youth and competition veterans alike. The team’s focus on character-building, integrity, quality and the promotion of healthy living in the community mirrors all the things important to OAM. We’re looking forward to great seasons to come,” said Patrick J. Reid, CEO of Orthopaedic Associates of Michigan.

Team OAM NOW Presented By Athletic Mentors is comprised of athletes competing in Cycling, Triathlon, Running and Nordic Skiing throughout the calendar year, with additional objectives to create a healthier community and develop young athletes in sports that are not typically available in the school system.

The racing and youth development program was first launched in 2006 to bring business and athletes together to achieve common objectives. The team’s top elite athletes not only compete, but also volunteer in schools and community events to promote healthy lifestyle and athletics.

“Many young athletes wouldn’t have access to such sports as triathlon or bike racing unless a parent or older sibling was already involved,” said Cheryl Sherwood, co-owner of Athletic Mentors and Director of the Multi-sport team.

“The sponsorship by OAM NOW will allow us to continue to support the growth of these young hopefuls and at the same time encourage and engage the community in healthy, active lifestyles throughout Michigan. Without this support we just couldn’t keep the program going. ”

Sherwood also noted the continued support of additional sponsors, Agility Physical Therapy, Grzanka Grit McDonald and Gauthier Family Homecare.

“We’re excited to bring together such a great family of sponsors,” she said.


OAM NOW is a program dedicated to providing urgent, specialized orthopaedic care requiring no wait and no referrals. The program features extended hours until 9 p.m., a dedicated triage nurse and on-site support services such as MRI and physical therapy and is the first of its kind in West Michigan. For more information, visit http://www.oamnow.com/home

OAM Sports Medicine Institute physicians are focused on athletes – from the little leaguer to the college quarterback, from the weekend warrior to the professional competitor. For more information, visit http://www.oamichigan.com/smi

Athletic Mentors LLC, is a west Michigan-based athletic training and sports management company that offers individual training, team training programs, clinics, elite hockey programs and sports management services. For more information about Athletic Mentors or becoming a supporter, visit http://www.AthleticMentors.com.

Press Contact:

Cheryl Sherwood Olson
Athletic Mentors LLC
O: 269.664.6912
C: 269.491.2488