Athletic Mentors — the training and team management company responsible for getting Michigan triathletes known across the region as “podium performers” — is delighted to launch its newest team partnership catering to Michigan multisport events and active living.
The team core of Michigan amateur triathletes, cyclists, runners and Nordic skiers will be suiting up with presenter-level support from Greenware for the 2017 season. It’s the beginning of a partnership that promises to ‘keep it green’ in Michigan.
“Greenware is in it for the long haul and so are we. It’s a perfect pairing with a forward-thinking brand designed to preserve earth’s resources while providing on-the-go packaging,” said team Manger Cheryl Sherwood of Athletic Mentors.
Greenware is a registered trademark of FabriKal, a Kalamazoo packaging company that caters to restaurant, event and entertainment service with an exclusive line of annually renewable drink cups, lids, portion containers and on-the-go boxes made entirely from plants. FabriKal is privately held and home to more than 800 employees.
For 2017, Athletic Mentors has elected to be the title sponsor for the team in keeping with the expansion of its Richland training facility, which now serves both elite athletes as well as regular active lifestyle seekers. With the expansion, AM now offers adult fitness programs, classes, metabolic testing and sporting camps. Previously, Athletic Mentors has managed the award-winning Bissell cycling team, the Priority Health Team and OAM-Now.
“Athletic Mentors is in a growth phase, and there’s no better way to show people what we do than titling the team – the proof is on the podium, so to speak,” Sherwood said. The new Athletic Mentors-Greenware Team will feature the same core of talent as prior iterations such as OAM and Priority Health teams.
“With the support of Greenware, we will take this organization to the next level in multisport performance. Our goal is to motivate Michiganders to get off the couch and hit the road or trail.”
Headed by John Kittredge, Greenware’s company ethos includes active living in Michigan’s environmentally preserved trails and natural resources.
“Anything we can do to promote active, healthy lifestyles in Michigan fits with our company mission to act responsibly as corporate citizens and contribute to both the well-being of our communities and the environment overall,” says Kittredge, himself a competitive cyclist.
“Our family has been innovative in environmental stewardship and alternate transportation, and we’d love to help motivate our employees and neighbors toward healthy lifestyles that indirectly impact both sectors. Learning to value the environment does not come from sitting on the couch,” Kittredge said.
In addition to team registration at numerous multisport events across Michigan this year, from Barry Roubaix to Michigan Titanium, the two companies also look forward to community outreach through appearances at schools, community events and athletic clinics.
For more information on Team events, opportunities or appearances, visit http://www.teamathleticmentors.com.
For a media interview or speaker scheduling, contact
Cheryl Sherwood, Co-Owner
or email: Cheryl@athleticmentors.com
Athletic Mentors LLC, is a west Michigan-based athletic training and sports management company that offers individual training, team training programs, clinics, elite hockey programs and sports management services. For more information about Athletic Mentors or becoming a supporter, visit www.AthleticMentors.com.
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