Coaches

Matt has been teaching and coaching golfers of all ages and abilities for over 17 years. He has a degree in Golf Management from National University, and several certifications in Golf Instruction, Coaching and Golf Fitness. Along with private golf instruction, coaching small groups and several golf junior camps he has coached several state qualifiers, Elite College players and Coached Boys High School Varsity Golf.

Coach Matt uses the latest technology in his lessons such as video analysis, Trackman, Full Swing Golf, Blast Golf and many more top training aids to aid in the development of all his students. Coach Matt believes that the flight of the golf ball is the telling tale of what adjustments need to be made to help all golfers perform at their next level. A balance of ball flight laws, functional repetitive body movements and Technology is at the basis of his coaching style and philosophy.

Shannon is a recent graduate from Western Michigan University with her bachelor’s degree in exercise science and she plans to continue her education by getting her CSCS certification. Shannon has been a lifelong athlete starting when she was little playing soccer and continuing that through high school as well as running cross country and track at the varsity level. She found her passion for weightlifting and body building while attending WMU which is what ultimately led her to this career.

Shannon is passionate about helping others better themselves and reach goals they never thought were possible and believes that exercise is not only important for your physical well-being but mental as well!

Jess is a Chicagoland native from Highland Park, IL, and is currently pursuing her Bachelor’s degree in Exercise Science at Western Michigan University, with plans to graduate in May 2026. After graduation, she intends to further her education by earning a Master’s degree in Sport Psychology.

Her passion for sports and human performance is rooted in her athletic background, which includes years of gymnastics, competitive swimming, and dance through her freshman year of college. Today, she continues to swim recreationally, hike, and has developed a newfound love for running.

After experiencing sports-related injuries, Jess was drawn to weightlifting and strength training. This journey sparked a deep appreciation for the mind-body connection, which now fuels her commitment to helping others reach new limits—physically and mentally. She is driven to share the importance of holistic athletic development, combining mental resilience with physical performance, in both her personal pursuits and professional work!

Bobby Munro is a USA Cycling Level 3 Certified and SafeSport Certified coach with a lifelong passion for endurance sports and athlete development. His journey in athletics began in the pool, where he competed at the division 1 state championship. He continued his athletic pursuits at Michigan State University, racing triathlon at the national collegiate level while earning his degree in biosystems engineering.

After college, Bobby discovered his true passion in road racing. As a current Cat 2 cyclist and member of Team Athletic Mentor’s Elite Road Team since 2016, he brings first-hand experience from the peloton to inform his coaching. He regularly competes in regional and local road races. He loves how road racing combines both athleticism and an analytical approach to race tactics.

Bobby’s engineering background fuels his data-driven approach to coaching. He thrives on breaking down performance metrics, designing customized training plans, and helping athletes unlock their full potential through smart, intentional work. Whether coaching beginners or experienced competitors, Bobby is committed to building an athlete’s mental and physical toolbox and fostering long-term growth in a supportive, collaborative environment.