Cheryl has been a competitive endurance athlete since 1995. She has competed in all disciplines of cycling, including road racing, criteriums, time trials, cyclo-cross and mountain biking. She achieved the rank of “Pro” in mountain biking. and more recently competes in triathlon at the half and full iron distances. Cheryl has competed in all distances of triathlon, including 4 Iron distance tri’s and countless half iron distance events. Other cross training includes ultra distance running and Dual Sport Enduro riding.
Cheryl is currently the Director for Team Athletic Mentors presented by Greenware and has been directing pro and amateur cycling, triathlon and nordic ski teams since 2006. She has held the title of the Director of Women’s Racing for the Michigan Bike Racing Association and continues to put forth efforts to develop women’s racing and draw more women into sport.
Cheryl holds the highly regarded CSCS certification, a credential which has become the measure of excellence in the strength and conditioning profession, awarded by the National Strength and Conditioning Association (www.nsca.com). Cheryl is also a certified Nutrition Specialist, certified by the AASDN, as well as an eNRG Performance Institute Certified Level I Metabolic Efficiency Training Specialist and is a USA Triathlon certified coach. As a coach and trainer, Cheryl instructs and designs many programs and classes, some of which include strength training, mountain bike technique, swimming and triathlon. Her specialty is designing and leading women’s programs to introduce more women to sport and fitness and to accelerate their results. She also provides nutritional counseling to athletes involved with Athletic Mentors’ training programs.
In 2003, Cheryl co-founded Athletic Mentors, which has become the premier strength and conditioning company in West Michigan. Athletic Mentors’ primary objective is to provide a coaching environment where athletes at all levels can reach their true potential in their disciplines and in their LIVES. Athletes trained through Athletic Mentors programs range from youngsters to All Stars in almost every sport, plus non-athletes striving to be happy, healthy, moving and fit human beings.
In her past career, Cheryl was co-founder of Technology Professionals Corporation (1996), ranking 88th in the INC 500. She also co-founded Resource Ocean Inc. in 2000, awarded Human Resource product of the year.